long简单

But for the most part, this isn’t what the business community does. I have yet to meet a chief executive who reads regularly. Many skip newspapers, and magazines are a stretch. They don’t have time, they say. It’s inefficient; they can get the information they need from those around them. At a pinch, they might pick up a business book before a long flight, in the hope that, like a cookbook, it will provide a foolproof recipe. Some are drawn to what I think of as “business car crash” books — the stories of Theranos, Purdue, or WeWork. But outside those narrow pools of interest, a vast ocean awaits, bountiful with simmering ideas, mental adventure and imaginative refreshment.

但在大多数情况下，商界人士并不这样做。我还从未见过一位经常阅读的首席执行官。许多人不看报纸，杂志对他们来说也很勉强。他们说自己没有时间。阅读效率太低；他们可以从身边的人那里获得所需的信息。实在不得已时，他们可能会在长途飞行前拿起一本商业书籍，希望它能像食谱一样提供万无一失的秘诀。有些人被我所说的“商业车祸”类书籍所吸引——比如Theranos、普渡或WeWork的故事。但在这些狭小的兴趣池之外，一片浩瀚的海洋正等待着你，那里满是酝酿中的思想、心灵的冒险和想象力的焕新。

Have you pondered the life cycle of intangible formats, digital information, given that those who produce these artifacts seldom make provision for their long-term preservation?

考虑到制作这些产物的人很少为其长期保存做准备，你是否思考过无形格式——数字信息——的生命周期？

So what’s the appeal of a long, sweaty day in pursuit of an elusive, fast-moving wild animal? “It just feels bloody brilliant,” says Peters. “If I’ve had a full day of good encounters with butterflies, met interesting butterfly people and I’ve got some good shots, that becomes a vault in my spiritual bank. It’s a happy feeling.”

那么，花上漫长而汗流浃背的一整天去追逐一种难以捉摸、行动迅速的野生动物，吸引力何在？“感觉就是棒极了，”彼得斯说，“如果我度过了与蝴蝶美好相遇的一整天，结识了有趣的蝴蝶爱好者，还拍到了一些好照片，那就成了我精神银行里的一座金库。那是一种快乐的感觉。”

And capacity in social care needs to be greater, to support the growing number of people living with long-term conditions.

社会护理的能力也需要提升，以支持越来越多患有长期疾病的人。

HAPs shouldn’t just include short-term emergency responses, researchers say, but also recommend medium- to long-term measures that could make communities cooler.

研究人员说，高温行动计划不应只包含短期应急响应，还应推荐能让社区更凉爽的中长期措施。

So, instead of saying, “Martha, our current slogan is confusing and should be updated,” you could try, “Martha raises a great point that our current slogan has a long history for our stakeholders, but I wonder if we might be able to brainstorm a tagline that could build on that — and be clearer for new customers.”

所以，与其说“玛莎，我们现在的口号令人困惑，应该更新了”，你不妨试着说：“玛莎提出了很好的一点，我们现在的口号对利益相关者来说有着悠久的历史，但我想知道我们能否集思广益，在此基础上想出一句标语——并且让新客户更容易理解。”

If productions in Southern California dip below a critical level for too long, the industry’s essential talent will drift away along with enormous sums of revenue.

如果南加州的制作量长期低于临界水平，这个行业的核心人才就会随着巨额收入一起流失。

Wicker Park Fest has long been one of Chicago’s most anticipated summer festivals, drawing upward of 70,000 attendees for a full weekend of live indie music, local art, small business vendors and, most importantly, community connection.

柳条公园节长期以来一直是芝加哥最受期待的夏季节庆之一，吸引了7万多名参与者，度过一个充满独立音乐现场演出、本地艺术、小商户摊位以及最重要的社区联结的完整周末。

Contributors offer a wide array of stories, from little-known new shortcuts to long-established alternate routes.

发帖者分享了各种各样的故事，从鲜为人知的新捷径到由来已久的替代路线。

And it’s a reminder that the EPA’s involvement in the Chesapeake Bay Program has long been crucial as the means to transcend the influence of deep-pocketed special interests in neighboring states.

这也提醒我们，长期以来，环保署参与“切萨皮克湾计划”至关重要，它是摆脱邻近各州财力雄厚的特殊利益集团影响的手段。

Though Native Americans (and later miners and fur trappers) had long recognized the area’s riches, most Americans did not. That’s why Hayden’s expedition aimed to produce a fuller understanding of the Yellowstone River region, from its hot springs and waterfalls to its variety of flora and fauna. In addition to the entourage of scientists, the team also included artists: Painter Thomas Moran and photographer William Henry Jackson were charged with capturing this astounding natural beauty and sharing it with the world.

尽管美洲原住民（以及后来的矿工和毛皮猎人）早就认识到该地区的富饶，但大多数美国人并不了解。这就是为什么海登的考察旨在更全面地了解黄石河地区，从温泉、瀑布到各种动植物。除了随行的科学家，考察队还有艺术家：画家托马斯·莫兰和摄影师威廉·亨利·杰克逊负责捕捉这令人惊叹的自然之美，并将其与世界分享。

Education was no longer a secure route of social mobility.

教育不再是实现社会流动的可靠途径。

There’s no need to back away from progress, as long as we’re equipped with the knowledge and tools to make sure AI remains a friend.

只要我们具备足够的知识和工具来确保人工智能始终是朋友，就没有必要在进步面前退缩。

are justifiable in the long run.

从长远来看是合理的。

As long as there are other cars on the roads, self-driving cars won’t solve the problems of crashes, said Dugan.

杜根说，只要路上还有其他汽车，自动驾驶汽车就解决不了车祸问题。

Any plans submitted before that date are considered to be under the previous rules, and can go ahead as long as work starts before 15th June next year.

在该日期之前提交的任何方案都被视为适用原有规定，只要在明年6月15日之前开工，就可以继续推进。

It requires minimal effort and goes a long way.

这几乎不费什么力气，却大有裨益。

This one may be a bit more difficult to pull off, but it can go a long way to achieving results.

这一点可能有点难以做到，但它对取得成效大有帮助。