idea简单

But for the most part, this isn’t what the business community does. I have yet to meet a chief executive who reads regularly. Many skip newspapers, and magazines are a stretch. They don’t have time, they say. It’s inefficient; they can get the information they need from those around them. At a pinch, they might pick up a business book before a long flight, in the hope that, like a cookbook, it will provide a foolproof recipe. Some are drawn to what I think of as “business car crash” books — the stories of Theranos, Purdue, or WeWork. But outside those narrow pools of interest, a vast ocean awaits, bountiful with simmering ideas, mental adventure and imaginative refreshment.

但在大多数情况下，商界人士并不这样做。我还从未见过一位经常阅读的首席执行官。许多人不看报纸，杂志对他们来说也很勉强。他们说自己没有时间。阅读效率太低；他们可以从身边的人那里获得所需的信息。实在不得已时，他们可能会在长途飞行前拿起一本商业书籍，希望它能像食谱一样提供万无一失的秘诀。有些人被我所说的“商业车祸”类书籍所吸引——比如Theranos、普渡或WeWork的故事。但在这些狭小的兴趣池之外，一片浩瀚的海洋正等待着你，那里满是酝酿中的思想、心灵的冒险和想象力的焕新。

A citizen science-based approach can extend the field of vision and include different ideas and different brains to problem-solve and create, making innovation faster and more effective.

基于公民科学的方法可以拓展视野，容纳不同的想法和不同的头脑来解决问题和进行创造，使创新更快、更有效。

To gain buy-in on an innovative, new idea, follow these steps:

要让别人认同一个创新的新想法，请遵循以下步骤：

Great ideas don’t stand alone.

好想法不会孤立存在。

One of the biggest barriers to gaining buy-in occurs when the owner of an idea is viewed as argumentative, defensive, or close-minded.

获得认同的最大障碍之一，是想法的提出者被视为好争辩、爱防御或思想封闭。

New ideas are the grandchildren of old ones.

新想法是旧想法的孙辈。

challenges conventional ideas.

挑战了传统观念。

Science education today revolves around the idea of scientific literacy — the base-level knowledge about science that nonscientists require to effectively get on in the world.

当今的科学教育围绕着“科学素养”这一理念展开——即非科学工作者在世界上有效立足所需的基础科学知识。

And that’s a shame, because there is much to recommend in the idea of scientific literacy as it was originally articulated in 1945, a time when science appeared to be the key to progress and scientists seemingly held the fate of the world in their hands.

这很遗憾，因为1945年最初阐述的科学素养理念有许多可取之处，在那个时代，科学似乎是进步的关键，科学家似乎掌握着世界的命运。

(48) Educators advanced the idea of having students complete detailed laboratory exercises in high schools in the belief that such work was beneficial primarily as a way to enhance logical reasoning and observational skills.

(48) 教育工作者提出让学生在中学完成详细的实验室练习，他们认为这种做法的益处主要在于它是提高逻辑推理和观察能力的一种方式。

The idea is based on studies of communities such as the Kung of Botswana, where each child is cared for by many adults.

这一观点基于对博茨瓦纳昆族等群体的研究，在那里，每个孩子都由许多成年人照料。

Two centuries ago, the idea of preserving nature, rather than exploiting it, was a novel one to many U.S. settlers. One of the turning points in public support for land conservation efforts — and recognizing the magnificence of the Yellowstone region in particular — came in the form of vivid photographs.

两个世纪前，保护自然而非开发自然的理念，对许多美国定居者来说是一个新奇的想法。公众开始支持土地保护工作——尤其是认识到黄石地区的壮美——的转折点之一，是以生动照片的形式出现的。

However, it takes more than simply having a good idea.

然而，仅仅有个好主意是不够的。

Remember that in light of whatever the problem the old system solved — or, maybe, has failed to solve in recent memory — it was a great idea at the time.

记住，无论旧系统解决了什么问题——或者，也许是近来没能解决什么问题——在当时它都是个好主意。

It’s a great idea to start by thinking about hobbies you enjoy.

从思考自己喜欢的爱好入手是个好主意。

It’s easy to dismiss as absurd the federal government’s ideas for plugging the chronic funding gap of our national parks.

联邦政府为填补国家公园长期资金缺口而提出的设想，很容易被人斥为荒谬。

Can anyone really think it’s a good idea to allow Amazon deliveries to your tent in Yosemite or food trucks to line up under the redwood trees at Sequoia National Park?

难道真有人会认为，允许亚马逊把快递送到你在优胜美地的帐篷，或者让餐车在红杉国家公园的红杉树下排起长队，是个好主意吗？

It’s also a good idea to delay the conversation if you are in a meeting or other public space.

如果你正在开会或身处其他公共场合，推迟这次谈话也是个好主意。